Pet insurance policies are underwritten by Independence American Insurance Company*.

AKC Breeder
Rewards Program

powered by AKC Pet Insurance

AKC Pet Insurance is offering breeders up to $10 per puppy for encouraging owners to take a few responsible steps in new puppy ownership. Breeders earn rewards when their puppy owners register their dog with the AKC, activate their 30 days of pet insurance coverage, and download the new TailTrax mobile app! See program terms and conditions.

About the Program

Once a breeder has enrolled in the AKC Breeder Rewards Program, puppies registered on or after November 10th, 2020, can earn breeders rewards for…

Image with 3 circles showing $2 per registration, $5 per activation, and $3 per download
  1. 1. Registration

    Earn $2.00 for each puppy buyer that completes AKC registration. Remember, this is for puppies registered to new owners.

  2. 2. Activation

    Earn $5.00 when a new owner activates the 30 days of pet insurance coverage that is included with their dog’s AKC registration.

  3. 3. Download

    Earn $3.00 for each initial download of the TailTrax mobile app.

Total earning potential of $10.00 per puppy!

How to Participate

Breeders will need to enroll to participate in the program. Once enrolled, AKC Pet Insurance will track actions taken by a breeder’s puppy buyers throughout the quarter. At the end of each quarter, a digital Amazon gift card with the accrued incentives will be emailed to the address provided at enrollment. Breeders should remember to sign up before the end of the quarter to receive earned rewards!

Reward Program Enrollment

Sign up below to enroll in the AKC Breeder Rewards Program and begin earning rewards for your responsible puppy owners! We have a strict PRIVACY POLICY and promise not to share your information.

(Must use the same email address that you used to register your litter(s))

Benefits for Breeders and Puppy Buyers

Once a puppy owner has completed their AKC registration, they are eligible to activate their 30 days of pet insurance coverage that is included. Activation of this accident and illness policy requires no commitment and will help their puppies have a safe and healthy transition into their new homes. In addition, AKC Pet Insurance policies include access to the 24/7 Vet Helpline service for around the clock pet health assistance and full features within the new pet owner resource mobile app, TailTrax.

TailTrax logo of a dog line drawing in a heart

You Pet's World in Your Pocket

With TailTrax, pet owners have a new way to manage their pet's health and community.

  • Store and manage important information about your dog like medical records, vaccination history, microchip details, registration paperwork and more.
  • Easily access your pet insurance portal where you can view policy information, submit claims, view claim status and access the 24/7 Vet Helpline service.
  • Find local pet resources like vet clinics, dog parks and dog-friendly restaurants and hotels.
  • Privately and securely connect with friends and family who are fellow TailTrax users.
  • Breeders can stay connected with puppy buyers or even enable puppy buyers to connect through Paw Posts.
  • Receive exclusive VIP discounts of pet products and services including treats, food, training and more!

See what the app is all about for yourself and download it now!


  • Why is AKC Pet Insurance offering this program?

    We know that responsible breeders invest a lot of time, love and money into producing healthy, well-adjusted puppies. We want to invest in those same breeders to help ensure puppy buyers take the right first steps in new puppy ownership.

  • Can I get incentives for registering a puppy from my own litter?

    No. Anyone listed as an owner of the litter is not eligible for incentives for registering a dog from their own litter.

  • What if my puppies are sold through a reseller or third party?

    Breeders can not earn rewards on puppies sold through a reseller, third-party or broker.

  • I'm sending the puppies home, but I am not the first listed owner of the litter. Who will get incentives?

    Incentives will go to the first listed owner on the litter registration.

  • What is TailTrax?

    TailTrax is an app designed to make pet ownership easier for your puppy buyers. Learn more here.

  • What if my puppy buyer already has the TailTrax app?

    If your puppy buyer already has the app, then that customer would not count as eligible for an incentive.

  • Do I have to sign up to start earning rewards?

    You can start accruing rewards for any puppies registered after November 10, 2020, however you must sign up for the program before the end of the quarter to receive your Amazon gift card.

  • Who should I contact with questions?

    For questions, please contact our Breeder Support Team at 800-956-2491 or

*Program terms subject to change.
Please note: This program is offered through PetPartners, Inc. and is not sponsored or endorsed by the American Kennel Club (AKC). Please direct all inquiries pertaining to the program to AKC Pet Insurance at 866-725-2747.