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Massage Therapy for Dogs | Blog | AKC Pet Insurance

Pet Health and Safety  •   Jasey Day  •   Jan 27, 2022


People get massages at the spa after a hard workout or post-competition. Dogs work just as hard as we do. Don’t they deserve a doggy spa day?

Let’s take a look at how dog massage is changing the veterinary landscape.

Benefits of Dog Massage

Through direct work on a dog’s soft tissues, canine massage can improve blood flow, alleviate stress, reduce pain, relax tight and sore muscles, and help heal sprains and strains. In addition, many believe it also strengthens the immune system, improves digestion, and lowers blood pressure. Many owners use massage in conjunction with canine conditioning, chiropractic adjustments, and other holistic veterinary remedies.

Learn more from two providers in the Q&A below. Dee Close is a Certified Small Animal Massage Therapist (CSAMT) through Doggone U and owns K9 Massage Matters in Rhode Island. Richard Seltzer is a Small Animal Massage Practitioner (SAMP) through the Northwest School of Animal Massage (NSWAM), and owns Hands Helping Paws Canine Massage in Oregon. These providers are also avid canine sports competitors and Certified Canine Fitness Trainers (CCFTs).

1. In addition to the benefits mentioned above, what other benefits does canine massage provide?

Dee: I feel that massage strengthens the bond between humans and their animals. It also enhances mental alertness and improves the overall well-being of the animal both physically and emotionally.

Richard: Massage also helps move fluids through the lymph system to remove “bad stuff.” Massage is used post-surgery to help the healing process as well, and can be used in conjunction with rehab under veterinary guidance.

2. Which massage techniques do you perform? How do you determine what type of massage technique to do on a dog?

Dee: I utilize numerous techniques, including Swedish, Deep Tissue, and Shiatsu methods. The Swedish techniques, such as effleurage and petrissage, warm up the muscle and surrounding fascial tissues. I use skin rolling to release myofascial restrictions of the skin and superficial muscles. Deep tissue techniques, such as cross fiber friction and trigger point treatment, are used to release and lessen deeper muscular adhesions and myofascial restrictions. I use some methods, such as pin and stretch, to encourage elongation of shortened tight muscles. The methods and techniques I use are based on my evaluation of the dog’s gait, weight-bearing stance, passive range of motion of the joints, and what I feel with my hands.

Richard:  I use myofascial release and several different massage strokes. I don’t use one specific technique. I work with trigger and stress points often with my performance canine clients, and slow, gentle, full body massage for the seniors.

3. What are the most common reasons owners decide to get massage for their dogs?

Dee: The two main reasons I see clients are for competitive events and arthritis or old injuries that keep plaguing their dogs. During competitions, such as agility, I help them warm up with a pre-competition massage, and cool down in post-competition. The most common conditions I come across in dog athletes are shoulder injuries and psoas injuries. For the older or retired dogs that have some medical issues, it is important to maintain what range of motion they have and to prevent any further loss of mobility.

Richard: Their dog is not performing the way they think they should at a performance event, their dog is a senior citizen and they simply want to help them feel better, and veterinary referral. I often work with a vet that comes to many of the same agility trials as I do. She does chiropractic adjustments and then often sends them to me to get massaged to help the muscles leave the bones where she put them. I am also working with a local vet who does chiropractic and acupuncture. She wants to watch me do conditioning and massage with a common canine client that is doing IPO performance work – the owner is also a veterinarian.

4. Who are your canine clients? Dog athletes? Senior dogs? Dogs recovering from certain ailments?

Dee: My clients are a mix of dog athletes, seniors, and some with a history of past injuries that have been released from rehab. 

Richard: Canine athletes and senior dogs.

5. What are some of the less common reasons and conditions that require dog massage therapy?

Dee: A less common reason I come across is when owners just want to see how their dog will deal with it. They just want to try it out and see how their dog responds. Most people are impressed on how calm their dog is afterwards, especially dogs that usually won’t settle down and are always on edge.

Richard: Vet referral after laser and/or rehab treatments.

6. How do you handle a client dog who is restless or overly excited?

Dee: I will apply acupressure to the points that calm and balance emotions. They are along the energy meridians that flow through the body and can be “blocked” or stuck. They need to be released through stimulating the points manually - like acupuncture without the needles. I also set the intention to calm and connect to the animal energetically through Reiki.

Richard: I have the owner rub their ears and muzzle or, if the owner isn’t there, I allow the dog to be restless and follow them around the area. I tend to avoid using a table with dogs that I don’t know and are behaving restlessly. I won’t “force” them to be massaged.

7. What drives the frequency of massages? What frequency do you recommend for most clients?

Dee: Massage frequency is based on the dog’s condition, the owner’s financial state, and what the veterinarian recommends if they’re involved due to an injury. I recommend, at a minimum, a monthly maintenance massage to maintain overall well-being. If in competition, my recommendation is more frequent massages to help prevent injuries at the frequency the owner can afford. I recommend at least a pre- and post-competition massage for each event day. 

Richard: The frequency that I recommend depends on the reason they are being massaged and also the owners’ situation. With senior dogs, I like to massage twice a month if they are otherwise in good shape. For dogs that have been injured, I work with their vet to determine a frequency. Most massages I do are at agility trials and there, if the dog is not injured, frequency is simply based on convenience.

8. Dog massage is a specialized skill that requires training. What are some of the most popular and credible massage certifications and/or education providers?

Dee: Here are two certification programs that I recommend - Doggone U at Bancroft School of Massage Therapy and Tallgrass Animal Acupressure Institute.

Richard: When I was researching where I wanted to train, I looked at one in Ohio and one on the East Coast that specialized in horses, but also offered canine massage. Several of the programs I looked at only required online work and sending in videos of massaging canines. I chose NWSAM because, in addition to online bookwork, they required a 5-day in-person practical with dogs and owners I had never met. They required me to massage new clients with the instructor watching and asking questions.

9. How can dog owners find a quality practitioner and what should they consider when selecting a masseur?

Dee: Other CSAMT graduates are listed here and I also recommend looking at the National Board Certification for Animal Acupressure and Massage website for board certified practitioners. They are required to take 20 CEUs every two years to maintain this type of certification.

Richard: SAMP graduates are also listed on a site. If there is not one near you, search Facebook or do a web search for canine massage. Ask your veterinarian, local daycare, boarding, or other canine professionals.

10. What else would you like to tell owners about canine massage?

Dee:  Massage is a wonderful modality to improve and maintain health and well-being for their dog and themselves. I wholeheartedly recommend a massage regiment for their dog’s health.

Richard: Canine massage is an underutilized, but very powerful, modality for healing that can be used in conjunction with veterinarian care and rehab - just like with people! Massage is not only helpful for our canine athletes, but also the weekend warriors and seniors.

11. What are your favorite things about being a canine massage therapist?

Dee: I love the connection I make with each dog I put my hands on. I learn something from each of them. Knowing I give them joy and help them to feel better is the gift they give me.

Richard: Helping my canine friends feel better and perform better, and the response I get after a client’s first massage. Often times, during the first massage, the dog can be apprehensive, since they don’t know me - but to see them pull their owner to the massage bed the next time is priceless!

Moving Forward with Canine Massage

Now that you’re equipped with knowledge about canine massage, ensure that it is legal in your state – the International Association of Animal Massage & Bodywork provides a summary here. If it is, check your dog’s insurance policy – AKC Pet Insurance (underwritten by Independence American Insurance Company) offers policies that can cover dog massage if it is prescribed by a veterinarian to treat a specific condition. Click here to create a custom policy and get a quote today.

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